Private Social Investment

Promote access and the expansion of rights, improve the quality of life in cities and strengthen people’s power of transformation through private social investment.

Our actions toward fulfilling this commitment consider, first and foremost, the incidence on public policies and collective agendas, as well as the integration to the Sustainable Development Goals (SDGs) and to state and city plans and policies, through some work fronts:

  • Education
  • Culture
  • Mobility
  • Longevity
  • Sports
  • Diversity
  • Human Rights
  • Women Entrepreneurship

Learn about the Itaú's Private Social Investment actions

Urban mobility

We understand our work in the mobility field as an opportunity to promote high-level discussions about the alternatives of locomotion in the cities, bringing active mobility as a solution that generates positive health and economic impacts, in addition to environmental benefits such as reducing greenhouse gas emissions, while improving the quality of urban life.

This is why, since 2012, we have been promoting the use of bike sharing in five Brazilian and two Latin American cities by supporting urban mobility and allowing the choice of means of transport to reflect the power of each person to transform society.

We also support several civil society organizations that encourage the use of bicycles as an inclusive, sustainable mean of transportation, as well as sponsoring research for a more qualified and useful generation of data for public authorities.

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LoLongevity (Itaú Viver Mais)

The aging of Brazil’s population can happen in the most diverse ways. It depends on the look society casts on its citizens. And the response of the State, businesses and civil society, in promoting public policies and initiatives that address the needs and opportunities at this stage of life, which we all have the right to live with quality of life.

By 2030, the number of elderly people In Brazil should be equivalent to the number of young people. And in 2050, it will double.

This inversion of the age pyramid in our country signals a scenario to what Itaú Viver Mais believes can contribute by investing in initiatives, training people, and supporting public authorities and civil society organizations to face the demographic change and its impacts.

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For Itaú, sport is a great promoter of social inclusion and individual development, and an ally of education.

The bank selects, supports and strengthens, through annual public invitations to tender, organizations that have projects approved under the Sports Incentive Law (LFIE), in the educational and participation categories, which go beyond the teaching of a sport, and look at people as a whole by contributing to their development and impacting their communities.

In addition to the financial support, meetings and lectures are held with civil society organizations to exchange knowledge and disseminate content. A course is also offered with the goal of preparing organizations to seek private funding for their social projects via the Federal Sports Incentive Law.


At Itaú Unibanco, we believe that ethics, respect and valuing people are the basis for all our achievements. We believe that having a staff with a plurality of backgrounds, cultures, beliefs, experiences, races, genders, affective-sexual orientations, and generations broadens perspectives and contributes to a climate of respect for and appreciation of differences.

We recognize and boost diversity, inclusion and equity of opportunities in our organization and in society. For this reason, we follow the guidelines established in the Itaú Unibanco Commitment to Human Rights and the Commitment to Diversity Charter.

Accordingly, we seek to encourage a respectful, healthy environment for all people who work at Itaú and we work to develop corporate leaders who are sensitive to and engaged with the topic.

Our actions and investments in diversity and inclusion prioritize the following:

Learn about the some of the projects sponsored Itaú Unibanco:

Potencies: Itaú Unibanco’s Remaining in University Scholarship Program.

The Program seeks to encourage self-reported black, brown or indigenous students, who entered under the Quotas Law, public universities in invited to participate in the Program, to remain enrolled. In 2022, Itaú invested R$25 million to make possible the monthly offer of financial scholarships during the entire regular graduation period of the scholarship recipients. The Program seeks to drive a virtuous cycle for the benefited students, and for the universities and society.

Itaú Scholarship Program at the University of São Paulo

USP Diversa is a program developed by the Pro-Rectorship of Inclusion and Belonging of Universidade de São Paulo (PRIP-USP) aimed at engaging society (Individuals and Companies) in the support of students in situation of social and economic vulnerability, coming from the Public School, through financial donations that ensure they are offered financial support scholarships over the entire undergraduate period. Its purpose is to increase student stay rate in the University and ensure the university’s spaces are fully used by students, thus reducing the academic dropout and fostering students’ performance. Itaú supports the initiative since its conception, in 2022, and ensures the offer of 42 support scholarships over the entire undergraduate period to students who self declare themselves Black, Brown or Indigenous.

Prosseguir (Go On) Program

Developed by the Center for the Study of Labor Relations and Inequalities (CEERT), the Program aims to highlight future black leaders who are in public and private universities through strategies for strengthening and academic permanence, and dialogue with the labor market. Prosseguir (Keep Going) counts on the sponsorship of Itaú Unibanco by offering financial support scholarships for students to remain in university, attend English language courses, and a agenda of lectures and workshops with a focus on the labor market and racial equity.

Instituto Rodrigo Mendes

Itaú is a sponsor of Instituto Rodrigo Mendes (IRM), a nonprofit organization with the mission of collaborating so that every person with disabilities has a quality education in regular school. The organization works to build knowledge through actions involving the development of research, publications, and consulting, as well as lectures and workshops. The Institute also contributes to the training of educators, school managers, and technicians from the education department of the public-school network on Inclusive Education and collaborates in the social control of public education policies by way of public management observatories. In 2021, Itaú received the IRM Inclusive Education Seal for consistently supporting initiatives that strengthen accessible and inclusive education in Brazil.

LGBT+ Pride Invitation to Tender

The LGBT+ Pride invitation to tender has the purpose of encouraging the power of transformation of the LGBTQIA+ community in Brazil by encouraging the development of initiatives that assist and encourage visibility, safety, and respect for LGBTQIA+ people that rests on three pillars: employability, entrepreneurship and income generation. Since its first edition in 2018, the program has reached the mark of almost 3.000 registered projects from all regions of Brazil and has comprised more than 50 initiatives.

Women in Leadership in Latin America

We sponsor Women in Leadership in Latin America (WILL), an international nonprofit organization based in São Paulo whose mission is to support and promote the career development of women in Latin America by recognizing their skills and competencies. The institution also has the purpose of encouraging companies based in the region to implement programs that associate women and business by encouraging the exchange of best practices between local and foreign organizations.

Cadeia de Valor Itaú (Itaú Value Chain)

As part of the Human Rights agenda and Banco Itaú’s commitment, we will support our partners in their sustainable transition. To this end, we have created the Cadeia de Valor Itaú (Itaú Value Chain) initiative, a partnership among Itaú, U.N. Global Compact and Mais Diversidade (More Diversity), to help 150 Itaú’s suppliers to outline their internal journeys in connection with Human Rights and Diversity and Inclusion issues. The initiative is 100% free of charge, exclusive for Small and Middle-sized Enterprises (SMEs) and focused on Human Resources and/or Sustainability, ESG, Social Responsibility professionals. 

Itaú Mulher Empreendedora (Itaú Women Entrepreneurs)

Itaú Mulher Empreendedora (Itaú Women Entrepreneurs) offers non-financial solutions to favor the growth of women-led companies through three pillars: connection, inspiration and training. Since 2013, the initiative already has over 26,000 participating women entrepreneurs and has benefitted over 100 enterprises. Investing in women is to invest in the transformations of communities and in the social and economical development of the country.

Corporate Volunteering

The initiative makes the company’s human resources available to address the social challenges associated to the bank’s business and offers its employees the opportunity to be part of and positively contribute to the lives of other people. Employees participate through volunteer mentorships, which can be focused on professional training or business improvement.