Historical series New feature from iti Itaú transforms small entrepreneurs’ cell phones into card machines
With the new functionality within the iti app, entrepreneurs can accept card payments – even without having a CNPJ or their own machine
December 2022 – iti, a 100% digital, free bank from Itaú Unibanco, has just launched a new feature, with the objective of helping small entrepreneurs sell more in a simpler way. With iti tap, a feature that turns the cell phone into a small card machine, it is possible to receive card payments using the iti application itself. All that is needed is for the cell phone to be compatible with the Near Field Communication (NFC) payment technology.
To use the functionality, it is not necessary to have a CNPJ or download a new application. Within iti’s own solution for managing payments and receipts for small entrepreneurs, called Venda Mais, it is now possible to click on iti tap and instantly transform the cell phone into a small card machine.
The iti tap feature arrives to complement the services offered by the iti solution for entrepreneurs, which also has a rent-free machine for those who prefer to use their own physical device to receive payments, allowing the option to choose which of the two ways they prefer to collect money. The iti machine is also compatible with proximity payments and accepts cards from the main credit card brands. With both solutions, the money arrives in the account within two days.
“For a small entrepreneur, their cell phone is very present in their daily life and in the management of their business. Being able to transform the cell phone into a “little card machine” is a relevant step that adds flexibility of choice at the moment of receipt. Additionally, it adds even more practicality to our solution. The client already manages their business and controls their sales through our application. Now, they can also receive card payments, in a few clicks, within our application,” says João Araújo, director of iti Itaú.
In addition to the iti tap and the rent-free machines, small entrepreneurs also find in iti other ways to solve their needs, such as a payment links for sales by WhatsApp and social networks, balance with yield at 100% of the CDI, payment management, no annuity card and all the security of Itaú.
“Our focus at iti has always been to offer a simple solution with an impeccable user experience. For this reason, the customer can do everything within the same application, without having to download new alternatives for each functionality they want to use. The solution for small entrepreneurs is linked to their CPF and is already available in the same account intended for personal use, but the balances can be organized according to each objective and purpose, through the Goals functionality,” adds João.