Historical series iti Itaú launches a solution to help small entrepreneurs prosper
With iti “Seu Negócio”, entrepreneurs do not need a CNPJ to sell online or in person with the speed and security of Itaú, in addition to having rent-free machines and balances that earn 100% of the CDI
September 12, 2022 – iti, Itaú Unibanco’s 100% digital bank, has just taken another step on the agenda of democratizing the population’s access to the financial system. With the launch of iti Seu Negócio, small entrepreneurs will find new ways to solve their needs with a free account that does not require a CNPJ and still offers a payment link, a rent-free machine, a balance with a yield of 100% of the CDI without IOF, payment management, a card without annuity, and all of Itaú’s security. “Brazil has a relevant layer of the population that is young, digital, and increasingly entrepreneurial. We want iti to be a protagonist on all these fronts, which may or may not be related to each other. Our solution is already recognized for having a great affinity with these profiles, and now we will create an even stronger connection with the entrepreneurial public,” says João Araújo, director of iti Itaú. The functionality is present in the same iti account already used by individuals and allows small entrepreneurs to monitor and manage their receipts in a simple, fast and integrated way. It is also possible to create goals that will help the entrepreneur prosper by separating the balance according to the different objectives of each business, such as buying stock, expansion, investment in digital marketing, and emergency reserve, among others. Those who don’t yet have an iti account can open one in less than four minutes and don’t need a CNPJ to start their business. In addition to being rent-free, the iti machine, aimed at entrepreneurs who want to sell in person, accepts payments by approximation and the main credit cards. The money arrives in the account in up to two working days and begins to yield 100% of the CDI daily, without IOF being charged. The purchase of the machine can be made for R$ 178.80, in installments up to 12 times, and the shipment has free shipping. For those who want to sell online, the digital bank offers the possibility to make sales via WhatsApp and other social networks with the payment link, in which the money also drops in the account within two business days, or on the spot, via Pix. In addition to offering a simple and intuitive solution to control collections and sales of any modality and track the money in the account daily.