Historical series Itaú launches investment agent based on generative artificial intelligence
Available at any time, the solution provides a conversational experience, integrated with product advisory and curation algorithms, so that the customer can chat, ask questions and receive personalized recommendations.
June 5, 2025 – Itaú Unibanco announces the launch of the Inteligência de Investimentos Itaú (“Itaú Investment Intelligence) ” tool, the first investment agent in the Brazilian market based on generative artificial intelligence (genAI). Initially, the solution will be available to a group of 10,000 clients, with gradual expansion throughout 2025 and 2026.
This iInnovation has the potential to greatly expand the range of investment advice with quality, security and at no additional cost for clients seeking support when investing.
The agent acts as an investment specialist available 24 hours a day, seven days a week. With a hyper-personalized experience, clients receive answers to their questions in seconds, ensuring complete guidance and support for decision-making for the investor.
The tool, which will be gradually made available within Itaú’s Super App, was developed to have fluid conversations about investments, based on Inteligência Itaú (Itaú Intelligence), taking into account product curation, expert insights, internal and external projections, algorithms and specific knowledge bases, which guarantees consistent, safe recommendations aligned with the customer’s profile.
With this, Inteligência de Investimentos Itaú Itaú Investment Intelligence translates all this technical content into clear and accessible interactions in a conversation, helping the client to resolve doubts and make decisions with more autonomy, without giving up the security and quality standard of the bank’s advisory service.
“In recent years, we have invested strategically in the evolution of our investment offering, with emphasis on building a data ecosystem and applying machine learning to our digital advisory services and models available on Íon and our Super App, where we have been using artificial intelligence since 2014. Now, we are taking another step forward by making conversational and transactional generative artificial intelligence available to clients , anchored in the technical and product framework developed in recent years. This paves the way for us to scale investment advisory services at no additional cost to the customerclient.”
customer, with 24-hour availability”, says Renato Cunha, Director of Products and Solutions for Investors at Itaú Unibanco.
The initial target customer profile includes people who predominantly use the bank’s digital channels, with occasional access to on-demand investment specialists, a defined investor profile, with average knowledge about investments and who already have an investment portfolio (usually with basic products or with low diversification). In addition to self-service, clients will also always have the option of talking to a human specialist to assist with their investment decisions.
“We are evolving with the access to functionality and improving the agent with feedback from our clients. Our goal is to deliver the best solutions to our investors and be available at any time, with highly informed recommendations and helping them make the best decisions,” adds Cunha.
Itaú Intelligence and Financial Well-Being
With a strategy based on innovation and Artificial Intelligence, Itaú already has more than 1,300 AI models in use, with applications ranging from product modeling to service channels. Through a robust technological platform, a culture that encourages innovation and processes
work that enables constant transformations, Itaú promotes access to solutions that transform the daily lives of its clients.
This mindset is behind transactional solutions, allowing payments or transfers to be made more conveniently; conversational solutions, increasing the depth of contextualized dialogues that support clients in understanding products, like in . This is the case of the investment agent, becoming an ally in financial management and; predictive solutions, observing clients ‘ financial habits and commitments and anticipating with reminders or immediate solutions that can be resolved with a touch.
“Our modernization has enabled us to look to the future and enable transformations at scale. Today, we have the flexibility and agility needed to innovate with a focus on the financial well-being of our clients. It is precisely in this context that we designed and refined Itaú Investment Intelligence,” says Carlos Eduardo Mazzei, Chief Technology Officer at Itaú Unibanco.
To offer the best experience to its clients, artificial intelligence applications, which previously focused on operational efficiency, are now reflected in products that transform the way clients interact with the bank. Itaú Investment Intelligence will be able to understand the reality of each customer and evolve according to their needs.
“We have ushered in a new era of experience, with simpler and more intuitive products that can transform the way people relate to money. With Itaú Investment Intelligence, we are able to more efficiently provide the more than 5,000 products on Itaú’s investment shelf, with services that solve our clients ’ problems more quickly, in addition to being available 24 hours a day, every day of the week,” concludes Mazzei.
Ethics
Itaú Investment Intelligence follows responsible AI principles, with a focus on security and privacy. Before being made available to clients, the tool underwent rigorous testing by multidisciplinary teams and certified professionals to identify risks and correct flaws.
Itaú Investment Intelligence was meticulously designed to meet clients needs and ensure responsible use of AI. Over the months, it underwent different tests based on the experience of more than 2,000 employees, constantly improving based on user feedback to ensure operations with high security and privacy standards, respecting clients data and offering a protected and reliable experience.
How it works
From the Itaú Super App investment home page, clients can interact with “Itaú Investment Intelligence” and ask questions about investments, clarify doubts about product features, obtain personalized recommendations and carry out CDB-DI transactions, among other aspects.
Investment suggestions continue to be based on Itaú’s proprietary models and algorithms, which perform thousands of projections to ensure solid and secure product curation.
Generative AI comes in as a layer that translates these recommendations into natural language, guiding the customer through information from their current portfolio, product suggestions and contextualized explanations, all adapted to the customer’s profile and moment.
This approach offers the best of both worlds: the scale and convenience of self-service, with the care and personalization typical of dedicated investment advice.