Historical series Itaú Empresas launches an unprecedented relationship program to engage and recognize SMEs with personalized benefits
Designed to meet the real needs of SME leaders, the program values companies’ relationships with the bank and transforms their achievements and progress into tangible benefits, with incentives that impact business management and growth.
São Paulo, November, 2025 – Itaú Empresas (Itaú Businesses, in Portuguese) is launching the first relationship program in the Brazilian financial sector aimed at corporate clients, called Mais Vantagens (More Advantages, in Portuguese). Created to recognize business development and strengthen partnerships with entrepreneurs, it transforms each stage of the company’s journey into achievements that are translated into relevant, personalized, and progressive benefits, fully integrated into the Itaú Empresas app. This new feature is another attribute of the segment’s value proposition, offering strategic partnership and tailored financial solutions for SMEs, aspiring to be the entrepreneur’s main ally in the healthy growth of their business.
“Itaú Empresas has consolidated, in recent years, a way of operating that stands out in the market. We have developed a model that combines proximity, personalization, and data intelligence to support companies at every stage of their growth, meeting both operational and more structured demands of SMEs. Now, we reinforce this approach by recognizing our clients’ engagement, valuing their trust, and creating an even deeper and more sustainable relationship that acknowledges their ambition for growth and trajectory, offering the structure for them to expand and investing in their future,” explains Maria Estela Novaes, Director of Strategies for SMEs at Itaú Unibanco.
Bank studies show significant advantages for companies that centralize their business with Itaú, making daily operations smoother compared to clients who spread their financial relationships across multiple banks. “The need to maintain relationships with multiple institutions tends to increase the complexity of daily tasks for entrepreneurs, such as credit management, payment reconciliation, problem resolution, price negotiation, among others. Clients who centralize their business with us spend up to 70% less time on these activities, allowing greater focus on managing their company,” adds Maria Estela.
The new relationship program features a simple dynamic: by using the bank’s products and services, clients accumulate steps and advance levels, unlocking personalized and progressive benefits. To make the program simpler and more intuitive, each client is presented with a series of business opportunities found in their daily routine, such as payments, receipts, financial investments, and using Pix (Central Bank of Brazil’s instant payment system), and how each opportunity translates into steps and level progression.
The program was designed based on interviews and research with over a thousand entrepreneurs across Brazil, ensuring the benefits meet the needs of different sectors, such as commerce, services, and industry. Its creation follows the success of Minhas Vantagens (My Advantages), the personal relationship program that achieved high engagement rates and inspired the creation of a similar dynamic for corporate clients.
How it works
There are five relationship levels, offering benefits aligned with each company’s profile and needs. These range from partial or total discounts and exemptions—including products like Pix, invoice issuance, Laranjinha (Itaú’s POS machine), and credit cards — to advantages beyond banking relationships and business experiences, such as vouchers for administrative expenses (at gas stations and supermarkets) and access to training and networking events. There are also benefits extended to employees, such as discounts on wellness and education services. All of this is managed easily through the Itaú Empresas app, ensuring each benefit is relevant to the type of business, client segment, and company size.
The initiative represents a strategic lever for the business, recognizing client centrality and engagement as core pillars of value, turning this relationship into meaningful benefits shaped by feedback and the real needs of entrepreneurs. Therefore, the model was structured so that companies of different sizes can progress to the highest program level, with missions adapted to each client’s profile and a gamification dynamic that makes the earning mechanics intuitive and clear.
Mais Vantagens is another feature of a successful value proposition with significant impact on business: a recent study by Fundação Getulio Vargas (FGV, a Brazilian education institution and think tank) shows that companies with access to consultative service and solutions like those offered by Itaú Empresas have a 30% greater chance of staying active after five years — a considerable impact that extends to the country’s economy.
Currently available to around 600,000 clients — with enrollment through the Itaú Empresas app — the program will be gradually expanded over 2026, reaching all SMEs served by the bank.