Séries históricas Itaú Empresas and Google combine training and technology to accelerate AI adoption among SMEs
The partnership combines practical financial-management tracks in Negócio em dIA, a training program open to the public, and up to 12 months of free access to Gemini AI Plus for the bank’s clients, supporting the productivity and decision-making of business owners and entrepreneurs
São Paulo, June 2026 – Itaú Empresas, in partnership with Google, is announcing two initiatives aimed at expanding Brazilian entrepreneurs’ access to Artificial Intelligence (AI). The first provides up to 12 months free of Gemini AI Plus for clients in the segment, through the Mais Vantagens platform. The second is the Negócio em dIA program — a free, online AI training program for SMEs, developed together with Google, Sebrae, and Tera —, in which Itaú Empresas takes the lead on financial education, with tracks dedicated to cash flow, pricing, and financial organization, and which will help business owners apply artificial intelligence in a practical way to strengthen their digital presence, improve marketing strategies, and make business management more efficient.
The Negócio em dIA educational journey is structured into four practical courses, each focused on a central challenge for small businesses: Google Business Profile, which teaches entrepreneurs how to appear at the top of local searches and be found by people ready to buy; Digital Marketing, which shows how to create posts, ads, and images with AI support, without relying on an agency; AI and People Management, focused on hiring, team organization, and day-to-day conflict resolution; and AI and Finance, dedicated to organizing the business’s money. The program’s pedagogical design and operation are handled by Tera, a Brazilian edtech focused on training professionals who build solutions with AI.
The program’s finance module, led by Itaú Emps, addresses one of the routine challenges entrepreneurs face — and connects directly to the bank’s commitment to promoting financial well-being for its clients. The survey “From the notebook to innovation: the new paths of the Brazilian entrepreneur,” conducted by Quaest in 2025, heard from 600 business owners across Brazil and showed that, although 44% of them already interact with generative AI with some frequency, management and finance remain among the areas with the greatest potential to expand the use of the technology.
“We believe that technology and financial knowledge, when placed in the hands of entrepreneurs, have the power to transform businesses and the economy. The survey we conducted with Quaest makes it clear that Brazilian entrepreneurs want to innovate and see AI as a path forward, but still need confidence and practical application to use the technology in one of the most sensitive areas of the business. Negócio em dIA was created to shorten that path, with short classes and missions applied to the routine of those who run a business,” says Marcos Paulo Coelho, director of Itaú Emps.
What Itaú brings to the program
The educational tracks led by Itaú in Negócio em dIA bring together the topics that most often raise questions among Brazilian business owners, anchored in the principle “less course, more action,” with quick classes and applied missions.
- Financial organization with AI: how to separate personal and business finances, organize inflows and outflows, and have a clear view of the business’s numbers.
- Cash flow: projection, control, and scenario anticipation with the support of generative AI tools.
- More confident pricing: how to set prices considering costs, margins, and market context, using AI as an analysis tool.
- Data-driven decision-making: how to translate financial information into practical decisions for the company’s growth.
The program is open, free, and was designed to operate in an always-on format, allowing business owners to progress according to their availability.
Training and technology side by side
In addition to training, Itaú Empresas will begin offering its clients up to 12 free months of the Gemini AI Plus plan, with advanced artificial intelligence features available according to clients’ level in the Mais Vantagens program. Among the benefits are Gemini Pro 3.1 and Deep Research, an advanced research tool integrated into the Gemini ecosystem.
The initiative reinforces Itaú’s positioning as a bank that goes beyond traditional financial services to deliver benefits aligned with the transformations of the world. “For entrepreneurs, access to artificial intelligence can represent a significant gain in productivity, efficiency, and management capacity. Tools like Gemini help simplify routine tasks, support decisions, and open up new possibilities for business growth. With this partnership, we want to bring entrepreneurs closer to a technology that can transform the way they work, sell, organize information, and plan the future of their company,” says Maria Estela Novaes, SME Strategy director at Itaú Unibanco.