Historical series Itaú BBA launches ESG Partner sustainability seal
The initiative reinforces the bank’s sustainability agenda and offers financial incentives for eco-efficient constructions
São Paulo, October 2025 – Itaú BBA announces the launch of the ESG Partner sustainability seal, aligned with its goal to mobilize R$ 1 trillion in sustainable finance by the end of 2030. The seal is designed to certify real estate projects financed based on good ESG practices and to encourage clients to adopt sustainable initiatives.
This new development expands the portfolio of certifications accepted by the Plano Empresário Verde (PEV, Green Entrepreneur Plan, in Portuguese), which offers differentiated financing conditions for sustainable real estate developments, both commercial and residential. The program includes international certifications such as EDGE (IFC), Aqua-HQE (Fundação Vanzolini), and LEED (GBCI Brasil), and now also features the Itaú BBA ESG Partner sustainability seal.
Since 2021, Itaú BBA — the first Brazilian financial institution to receive consulting from the International Finance Corporation (IFC) for eco-efficient constructions —has contracted 70 projects through the Plano Empresário Verde, totaling R$ 5.8 billion in financing and R$ 18.4 billion in overall sales value. Of these, 21 projects have already been delivered. In 2022, the bank also launched Repasse Verde (Green Transfer, in Portuguese), which offers special conditions for individuals interested in purchasing residential units in sustainable developments. To date, 1,276 units have been financed, totaling R$ 805.9 million.
“The Sustainability Seal was developed to offer clients a simplified and accessible certification based on good ESG practices. Our goal is to expand access to the benefits of the Plano Empresário Verde, encouraging more sustainable practices in buildings and providing more competitive financial solutions for this market,” explains Bruno Bianchi, Commercial Director of the Real Estate segment at Itaú BBA.
The seal is exclusive to the construction phase and can be granted at the first verification, at the time of contracting the Plano Empresário Verde. To obtain certification, the bank evaluates 24 ESG strategies, such as material management, mobility, community relations, employee training, among other aspects. It is necessary to fulfill the strategies in each category (E – environmental, S – social, and G – governance), meeting at least ten mandatory criteria and a minimum of nine additional criteria.
A highlight of this launch is the pilot project developed in partnership with Moura Dubeux, a reference in the real estate development sector in Northeast Brazil. The Mood project, a company of Moura Dubeux, consists of two vertical multifamily residential towers located in Salvador (BA), with completion scheduled for December 2027. The project served as a model for applying the Itaú BBA certification, demonstrating the program’s potential to drive innovative and responsible practices in the market.
“We are honored to be chosen as partners in the pilot project of this new seal. For us, sustainability is a long-term commitment that is strengthened when we walk alongside institutions like Itaú BBA. This is another important step for the real estate market to advance solutions that combine innovation, environmental responsibility, and quality of life for our clients and cities,” says Diego Villar, CEO of Moura Dubeux.
The Itaú BBA sustainability seal, the Plano Empresário Verde, and Repasse Verde form part of the bank’s ESG strategy. These initiatives offer comprehensive and eco-efficient real estate solutions, benefiting clients with more attractive pricing conditions and promoting connection among different links in the construction chain.