Historical series Em nova fase de evolução, Superapp do Itaú recebe clientes do iti
By the end of 2025, all iti customers will have access to a new full-bank experience and offer at Itaú as part of the migration movement of 15 million customers from different bank apps to an integrated platform
São Paulo, October 14, 2024 – In a new phase of its strategy to unify services and customers on a single platform, Itaú Unibanco has started migrating customers from the digital bank iti to its Superapp. By the end of 2025, all iti customers will have a complete and hyper-personalized banking offer. The initiative is part of the migration movement announced in July, which will integrate 15 million customers who use different applications to offer the same level of digital experience in the Itaú Superapp, regardless of how the relationship with the bank is initiated.
“iti has always had a very strong focus on delivering an agile, fluid, intuitive experience. To be able to ensure that we could meet any of our customers’ needs, we had to offer a more complete shelf of products and services. This completeness exists in Itaú’s broad offer. The move allows us to deliver the best of both worlds to our customers: a differentiated experience associated with a completeness that meets any need they have, free of charge and with a level of customization that we believe is a reference in the market,” says João Araújo, Director of Business, Platforms and Digital Experiences at Itaú Unibanco.
The migration will be done in phases, in an intuitive, progressive and transparent way. Since October, iti customers are being invited to experience the completeness of the Itaú Superapp, where they will find even more tools for financial management, all while following the same value and security proposition, through a 100% digital and free account within Itaú’s unified platform.
“The development of Itaú’s Superapp was based on the lessons we learned with iti over the last few years. It has been fundamental to help us understanding what the best digital experience is for our customers and has shaped the way we deliver Itaú to everyone. By repeatedly listening to our customers and co-creating solutions with them, we will reduce possible migration friction and show iti customers that their experience will remain 100% digital and even simpler and more agile,” adds João Araújo.
More services in an enhanced experience
iti customers will have access to new solutions for their day-to-day financial management, including discounts and exclusive offers at Itaú Shop, Pix Installments, new credit products, and insurance, among others.
In addition to offering an increasingly appropriate service for each customer profile, Itaú Superapp also aims to increase engagement and, consequently, the main use of Itaú’s financial products and services. In this context, the relationship of iti’s customers with Itaú can also be molded to the size that each of them desires. As customers choose, they will have access to products that were not available to them before. Therefore, customers will find that Itaú’s new platform offers an experience like what they are already used to, with the addition of significant improvements in hyper-personalization and the use of data to offer the best solutions for each profile and moment of life.
“We recognize how engaged and loyal iti’s customers are. They value the app for its agility and lightness. We respect this sentiment, which is why we are reinforcing the importance of these principles in the new Itaú Superapp experience. We want them to have the best experience available, with a wider range of products and services that always meet their needs,” adds João Araújo.
The Superapp is based on the bank’s own design methodology (Itaú Design Language), which was already present at iti, and is designed to make the journey simpler and more agile, in co-creation with customers based on their needs. As a result, customers will find in the new Itaú platform an experience like what they are already used to, with significant improvements in hyper-personalization and the use of data to offer the best solutions for each profile and moment in life.