Historical series Itubers Culture and our new set of values
For us at Itaú, transformation begins when we look back, recognize all that we have built together so far and are proud of it, but know that what has brought us here is no longer enough to achieve our ambitions for the future.
The last few years have been challenging and have pushed us to evolve our culture and way of working: horizontality, agility, collaboration, digital mindset, efficiency, and customer centricity have become more and more part of our vocabulary and day-to-day experience.
Transforming ourselves is not a fast race – it is a marathon, but we embrace the challenge and understand that transformation only happens if each of us transforms ourselves along the way.
In 2021, the start of our transformation journey was already given, we established a new work model, simplified the hierarchy among directors with a new executive committee, had a new partner program with many more openings, diversity present in the Trainee program, openings and training for people with disabilities, transgender people, Open Finance, iVarejo2030 with full force, e-Sports sponsorship, new brand positioning and a new campaign, a new internal communication format, among many things that were and are being carried out.
As we began to take these first steps of the transformation in practice, we realized the importance of starting the transformation of the declared culture and giving visibility to the values that will take us into our future.
We saw the need for these new values to tell about what we already are and, most importantly, what we want to be.
And these values will be our guide to live the transformation journey.
Itubers Culture
