Séries históricas Itaú Unibanco clients gain more ways to use points for Pix payments in the app
New feature allows clients with points to use them directly during the payment journey, with no prior redemption required
São Paulo, October, 2026 – Itaú Unibanco’s points program now offers a new way to use points: making Pix transactions directly through the bank’s app. With the feature, clients with accumulated points can use them to make payments, without having to wait to exchange a larger amount for products or miles or redeem or convert them into cash beforehand. The new feature expands the options available through the benefits program, brings points closer to everyday payment situations, and gives clients greater freedom and autonomy to decide how they want to use their points.
In practice, clients will be able to select points as the payment method in Pix journeys. Before confirming the transaction, they can choose among using their account balance, paying by credit card, or using the new points option. At this stage, each client will see their total points balance and the number of points required to complete the transaction directly on the app screen. To complete the payment, the converted points must be sufficient to cover the transaction’s full amount.
“Our goal is to expand the ways clients can use Pontos Itaú and make this benefit more present in their everyday choices, without having to wait for a redemption opportunity. We want to bring points closer to clients’ daily lives and, by integrating them into the Pix journey, offer another way to use their balance without prior redemption or conversion steps. With this solution, clients have greater autonomy to use their points whenever they want, simply, conveniently and with no fees. Everything is available on the app screen,” says Felipe Piccoli Aversa, Director of Cards, Accounts and Payments at Itaú Unibanco.
The launch is part of Itaú’s ongoing evolution of its digital experience, which seeks to bring different solutions and benefits together in the bank’s app. “Putting clients at the center of our decisions means developing solutions that reflect how they manage their financial lives. This evolution of the experience translates into greater day-to-day flexibility as points become more than a benefit and turn into a payment method, giving clients more freedom to decide how to pay: with their account balance, card or points,” Piccoli adds.
The new feature also reinforces Itaú’s commitment to recognizing and valuing the relationships built with clients over time. By using cards and other products and services within the bank’s ecosystem, program participants have more opportunities to earn points, which can now be used immediately through a payment method already embedded in Brazilians’ routines. As a result, the more clients use Itaú’s solutions, the more opportunities they have to benefit from the bank’s advantages, turning their relationship and previously earned points into a tangible benefit for everyday payments.
Access will be rolled out gradually to Pontos Itaú program clients beginning in October. The feature is expected to become available to all participants by the end of this year.
How payment with Pontos Itaú works
To use the new feature, clients must have enough points to cover 100% of the transaction amount. The option may be used for Pix payments made by key, QR Code and tap to pay, but will not be available for Automatic Pix. The equivalent amount in reais will be shown before the transaction is confirmed, and the use of points will be recorded in the program statement.
Clients may use Itaú points accumulated in the Points and Cashback program. Points from partner programs, such as LatamPass and TudoAzul cards, are not included in the feature.