Historical series Itaú Empresas App offers a new experience to make everyday life easier and save entrepreneurs time
App meets 80% of customers’ daily banking needs on the first screen, with one-click access as well as a 50% reduction in the time it takes to use the main functions
July 2024 – Itaú Unibanco recently announced a significant transformation of its apps, with the integration of journeys in one superapp for individuals. This transformation also extends to the small and medium-sized business segment with the implementation of a new digital experience: corporate clients can now count on a more agile Itaú Empresas App, with a simple interface and intuitive usability due to technological developments and the intensive application of data. The new version of the Empresas App is based on the concept of the Itaú Design Language (IDL), an experience standard developed with and for the customer that includes principles that guide the bank’s physical and digital channels, guaranteeing a simple, reliable and relevant interaction.
Among the most significant changes is the time saved when accessing the app, especially the home screen, which ensures 80% of the functions most used on a day-to-day basis are just a click away – such as Pix, other payments and collections. There has also been a 50% reduction in the time taken by corporate clients to perform the main functions – one example is the ‘receive boletos’ journey, which has been optimized to bring greater efficiency to users’ day-to-day tasks.
“One of Itaú Empresas’ challenges is to serve a wide range of clients, with different needs, sizes and sectors of activity. But a common demand by clients is to gain time to dedicate to their business. And this guides all our actions and points of contact with entrepreneurs. With the evolution of the app experience, we generate value with simplicity, speed and efficiency, aiming to uncomplicate tasks: 80% of everything the customer uses most is on the first screen of the app, reducing the number of clicks and the cognitive load for the customer, as well as offering a personalized experience. This makes a big difference,” explains Renato Mansur, Director of Shared Experience PJ at Itaú Unibanco.
Another important new feature is the easier transition between the Itaú Empresas app and the Itaú app for individual customers, with integration and redirection from the former to the latter, in addition to maintaining the same standard of experience – making life easier for those who have both relationship profiles with Itaú.
“Not every individual customer has a business, but every corporate customer has a person ID behind them. It is with this motto that we seek to grow and engage our customer base. We have high customer loyalty potential at Itaú Empresas, and this is even greater for customers who already have a personal relationship with us.
Customers are looking for differentiated offers and service, but also experience. That’s why we want to ensure total synergy between the personal and corporateapplications,” adds Mansur.