Historical series Itaú Empresas App innovates with a new hyper-personalized home screen with up to 2.3 million combinations according to entrepreneurs’ usage
Data intelligence analyzes 150 million interactions per day to learn from each customer’s behavior and automatically display the most used products and services, evolving together with the daily routine of entrepreneurs
São Paulo, August 2025 – The Itaú Empresas (Itaú Business, in Portuguese) app has been evolving with a series of innovations since last year, always aiming to simplify entrepreneurs’ daily lives, save time, and support SMEs in managing their businesses. As another step centered on customer needs, Itaú Empresas announces the advancement of the hyper-personalized experience within the app, where each customer will have access to an exclusive home screen with product and service recommendations based on their specific routine — reaching over 2.3 million possible combinations. The innovation is available to all customers.
Through robust data intelligence, the system analyzes the last four months of app interactions and updates the shortcuts for services and products displayed on the home screen weekly if a change in behavior is identified, all automatically. This way, customers gain access to an app tailored to their company’s demands at any given moment, covering 95% of their most-used features. The new feature is available per user: each person authorized to access the company’s account in the app will have personalized experience for their use.
This innovation comes as a response to customers’ needs, who have dynamic routines and need to handle their business finances quickly, freeing up time for other demands. “After research and analysis with customers, who wanted to save time without searching for functions in the app, we found that automatic hyper-personalization would be highly relevant for over 80% of them. By providing personalized shortcuts that adapt to behavioral changes, developed by Itaú Intelligence, we offer a digital journey that delivers exactly what the customer needs to be more strategic in their business — whether it’s using Pix, authorizing transactions, issuing boletos (similar to a bank slips), or managing foreign exchange,” says Renato Mansur, Director of Digital Channels for Small and Medium Enterprises at Itaú Unibanco.
This personalization is part of a set of conveniences that Inteligência Itaú (Itaú Intelligence, in Portuguese) brings to the customer experience. The data engine learns from the behavior of each authorized user and adapts automatically when needed, with no effort from the customer or the bank. “Our platform analyzes more than 150 million interactions per day. Every click, every screen accessed, everything feeds this smart system. Each company is unique, and the innovation can offer an app that recognizes and respects this uniqueness, delivering real gains in productivity and convenience. We are advancing in intelligent journeys to support entrepreneurs in managing their companies; we show the customer exactly what they need, at the right moment, so they can invest more energy into their business,” adds Mansur.
In the coming months, the app will gain new features, including personalized insights and contextualized offers for the company and each authorized user. The new Itaú Empresas App solutions aim to optimize entrepreneurs’ time, so they feel free to focus on what truly matters: growing their business.