Itaú BBA - Weekly Elections Monitor – How will TV campaigns work in this year’s election?

Macro Vision

< Back

Weekly Elections Monitor – How will TV campaigns work in this year’s election?

August 7, 2018

CNI / Ibope poll shows that 62% of respondents will use television to obtain information about candidates

(full report attached)
 

Special comment: The CNI / Ibope poll released last week showed that 62% of respondents will use television to obtain information about candidates, while 26% will use blogs and social media. We detail below the rules for the election campaign on television.

The Ibope poll carried out in the state of São Paulo showed an increase in voting intentions for Geraldo Alckmin (PSDB) and a decrease for Jair Bolsonaro (PSL) and Marina Silva (REDE).

In social media, the growth in the number of followers of Jair Bolsonaro (PSL) continues to accelerate.

 



< Back