Our vision is to be the leading bank in sustainable performance and customer satisfaction. This challenge can only be achieved with collaborative work, which involves the main audiences which we associate ourselves with. For this reason, we generate shared value when we achieve positive results and we encourage the development of people, of society and of the countries in which we operate.
The generation of shared value is also the result of one of the main beliefs of Itaú Unibanco - meritocracy. For us, meritocracy means leading people, recognizing and differentiating them based on their performance. A meritocratic environment that recognizes the potential of each person awakens in employees the pride of belonging to the organization. Thus, we have built a virtuous cycle on the path towards sustainable performance: engaged employees offer clients a better experience; satisfied clients that identify with our organization establish longer lasting relations with us, a sign of confidence in having Itaú Unibanco as the mediator of their business; this trust is converted into results for those who also trust their resources in the development of our business, our shareholders; and, consequently, this result aims to help the development of society.