Our vision is “to be the leading bank in sustainable performance and customer satisfaction”. This challenge can only be met by collaborative work involving our main stakeholders.


The generation of shared value is also the result of one of the main beliefs of Itaú Unibanco - meritocracy. A meritocratic environment that recognizes the potential of each person awakens in employees the pride of belonging to the organization. Thus, we have built a virtuous cycle on the path towards sustainable performance: engaged employees offer clients a better experience; satisfied clients establish longer lasting relations with us; this trust is translated into results for our shareholders; and, consequently, this result aims to help the development of society. For this reason, we generate shared value when we achieve positive results and encourage the development of people, the society and the countries where we operate.

We incorporate sustainability into corporate strategy through a consolidated governance structure that is integrated with our business, thus making environmental and social issues part of our daily activities and processes, identifying areas capable of addressing them and periodically tracking performance and indicators for these issues.


Internally, the sustainability department follows a strategy driven by our Sustainability Map, which establishes the three major focus points for our activities. These focus points guide our business and operating units as they incorporate sustainability values into their decision-making processes.